1. When Local Becomes Global: Daniel Sturridge, Subway and Pele
I concede that Subway is no athlete's diet, their sandwiches taste disgusting and Pele is the oldest football whore in the planet, however this advert has a cheapness, a sense of humor and Daniel Sturridge. If you had told Daniel Sturridge at the end of last season that he would star for England at the World Cup and also a World Cup Subway advert he would have laughed. Now Subway is below him in the fast food chain and he will be looking to cement himself as the Premier League's best striker and a lucrative three year deal with McDonalds.
2. The International Advert with No Pretensions: Hyndai - Get In
This advert is so unashamedly uncool and so cheap despite selling a luxury car you have to love it. Advertising is so slick these days made by St Martins and Goldsmith students, using alternative forms of music and culture, but the World Cup offers the opportunity to bring advertisement back to basics. Unlike the the International Football blockbusters that features 30 minutes of footballers fighting aliens and directed by known Hollywood stars this advert is only 59 seconds. Clearly its designed to play anywhere in the World working off the trans-language premise everyone wants to get in fast car and go to the World Cup.
3. Expanding The World Through Football Hoardings: A Hamby Meat Mystery.
Advertisement is not meant to teach you anything but sell you a product, however international football hoardings do teach us about the global economy. For example I never new Johnson Baby Oil is multi-billion international brand till this World Cup, that baby must produce a lot of oil. Often you find a brand that intrigues you as you are unsure who / what / where it is. Hamby: Quality Meat had me intrigued as it populated the majority of stadiums but did not specifies the type of meat it was selling. Maybe horse! Maybe a meze of meats combined or a genetically modified animal free meat grown from a Petri dish.Sadly none of my guesses were as boring as the answer, its a type of sliced beef to go in a Uruguayan sandwich, a cross between a thin sliced steak being eaten like a hamburger. Preferred not knowing as the intrigue made me survive Greece against Japan.
4. When Football Goes Viral: Americans Created Advertising
The most heart warming advert campaign was team USA, they put in some great performances against Ghana, Portugal, Belgium and won themselves a lot of fans. The fans themselves were like a growing flash mob of fancy dress, that if seen on YouTube it would make me despair for the future of humanity, but in the context of a football stadium, they made my heart pound with hope for the future of football. When fans become their own marketers you know you are on to a winner.
5 But all best advertisement is improvised...
Social media has been all over the World Cup and it creates the illusion of living in the now when actually a huge amount of celebrities, footballers, companies orchestrate their tweets and Facebook profile. I am not one for constantly online chatting during a match but its definitely for the majority of fans fused with the live experience of watching football. The constant rolling media I feel take me away from the now but their is no denying that access to record and document the World Cup has not enhanced my enjoyment. For example I would never been able to enjoy this....
So Netherlands play Brazil tonight in the third place runner up competition and nobody cares! Anyone who has been reading the blog will know they have been my two least favorite teams but after Brazil's recent tragedy I hope they can find some pride to beat the dutch and somehow wipe that smug smile of Van Gaal's Man U face.
No comments:
Post a Comment